Product Growth Lead

Boddle Learning is seeking an experienced and data-driven Product Growth Lead to join our team. The Product Growth Lead will play a pivotal role in driving sustainable growth and product adoption by optimizing the user experience across acquisition, onboarding, retention, and monetization.

Responsibilities:

• Build and lead a cross-functional team of design, analytics, marketing, and product to identify and capitalize on growth opportunities.
• Partner with user research to conduct qualitative studies and gather customer insights to inform product development and positioning.
• Own user acquisition through product efforts such as SEO, referrals, and performance marketing channels (Meta, Tiktok, retargeting) while continuously improving conversion rates.
• Define and monitor key retention metrics, reduce user friction, and drive engagement through targeted communication channels (emails, push notifications).
• Design and implement a robust onboarding process to improve user adoption and long-term success.
• Establish a sustainable growth loop by connecting acquisition, conversion, onboarding, retention, referrals, and monetization strategies.
• Identify upsell opportunities for users and promote new features to increase product usage and customer lifetime value.
• Adopt an experimental mindset, executing and evaluating experiments to measure impact on retention and lifetime value.
• Validate feature value by running scrappy experiments before investing
  significant resources in technical infrastructure and design polish.
• Collaborate with core product teams to share insights on user preferences and feature value.

Qualifications:

• Proven experience in product growth, driving user acquisition, retention, and engagement.
• Strong understanding of growth methodologies and frameworks (e.g., growth loops, AARRR framework).
• Experience with conversion optimization and performance marketing strategies (SEO, PPC, social media).
• Proficient in data analysis and interpretation, comfortable working with analytics tools (e.g., Google Analytics, Tableau).
• Experience in designing and executing experiments (A/B testing, multivariate testing).
• Excellent cross-functional collaboration and communication skills.
• Results-oriented, with a bias towards action and experimentation.
• Strong understanding of product development and user experience principles

Preferred Qualifications:

• Technical background or familiarity with software engineering concepts.
• Experience with marketing automation and CRM tools (e.g., CleverTap,
  Salesforce)

Why Boddle?

At Boddle Learning, we are passionate about creating engaging and educational gaming experiences. As a Product Growth Lead you will be at the forefront of shaping innovative solutions that merge gaming with learning. Join us in our mission to make learning fun and impactful!

What We Offer:

• Competitive salary.
• Comprehensive health benefits.
• Flexible work environment.
• Opportunities for professional development and growth.
• Collaborative and inclusive culture.

Application Process:
To apply, please submit your resume to clarence@boddlelearning.com